Introduction

Hello, my name is Rachel and I am currently studying AS Media at La swap. The purpose of this online blog is to evaluate the process and outcome of my production work of a music magazine and research surrounding the genre of music. Blogging has several purposes for this unit of work it is used as a form of electronic evaluation for my coursework- a music magazine which will consist front page, contents and double page spread. The magazine is to have a primary audience of teenagers between the age 16-19 in the UK. The magazine will be sold on a weekly basis. I will be making the following decisions for my magazine: a title, genre(s), house style and form, magazine conventions, brand identity and use of logo, representations and ideologies,the language of the magazine article, original images, primary and secondary audience. After browsing through some blogs on the internet made by previous students and blogs set up for business I discovered that blogging is a very effective way of promoting, updating and in this case evaluating things. Some of the best web logs I have seen include 'The Shoe Girl Blog' (mylifeinheels.com) I found this blog particularly good due to its variety of different media and ICT techniques e.g. web links through images, regularly updated images of her shoes, hyperlinks, mood boards. The blogger also keeps the viewer engaged with regular updates about her shoe lines and whats going on her own life, style gurus and her inspiration. This keeps the reader engaged as its not just constant text