Content Analysis

In class today we have been looking at different genres of magazine (Top of the pops, NME, Black beats ect) for each magazine we looked at the amount of advertisements in them and different types of advertisements for example: music albums, hair products ect. We also looked at the amount of space each ad took up- 1/4 page, 1/2 page or a full page. From looking at Black Beats magazine we came to the conclusion that the primary audience were young females within the age range of 14-18 as it has many pin up celebritys and posters that would appeal to a female audience this included people such as Lil romeo, Bow wow and other popular male singers.

For example on the front cover the main image is of Bow Wow, a popular male pin up. Therefore we can immediatly infer this magazine is for girls.

For example products such as 'Olive Oil root stimulator for afro caribbean hair and images of women with long healthy hair can be seen. Therefore we can infer a bit more about the target audience- aimed at a specific ethnic group- black/afro caribbean.

Another aspect of the magazine that showed us it was for teenage girls is the section on 'Prom queens' this gave information about prom and current styles and trends for proms.  In the same way the advertisements are promoting- hair growth and hair care (which would particulary intrest females) also a new book about two black females. Therefore Black beats magazine is very much about personal image and throughout the magazine beauty product advertisement can be seen which offers personal identity to the reader.

 Top of the Pops magazine target audience is aimed at female, teenage girls. We can infer this from the main images on the front cover, they are all male and therefore are looking to get girls interested- The Wanted, Justin Bieber and JLS are all very popular celebrities therefore if girls see them on the cover they would instantly want to see more. The cover stories also suggest it is for a female audience as they cover issues/ deal with things that teenage female girls might relate to. Above I have provided a pie chart of the different types of adverts that feature in both magzines.