Adomo's cultural theory claimed that magazines were purely for the use of escapism/ a form of diversion that you can read which will pass the time. However their are any other uses and gratifications that are now employed in magazines. Firstly, their is an opportunity to create personal relationships with one another for example when you read about a piece of news in a magazine '' New movie featuring Keira Knightly' This gives people something to talk about and therefore bond with each other through the articles in magazines. Another use of magazines is personal identity- this means you can form a connection/ aspire to be like someone in a magazine whom you look up to as a role model or idol. For example if you look at a magazine with a picture of a really muscly fit man you may aspire to look like him depending on what type of person you are and the target audience of the magazine. Further more you can get surviellance- news from magazines which comes in all different forms; celebrity gossip, articles, interviews ect which provides the reader with information in the subject they are looking for.
