Cultivation Theory

The cultivation theory is the belief that the stereotype changes over time due to the media. In my case I am going to change the stereotypical views surrounding youth/young adults and binge drinking. In the papers a very common issue that appears is the issue surrounding young people and binge drinking, it claims that their are more cases then ever of people ending up in casualty/ even dying from the misuse of alcohol. My dance magazine is going to promote the fact that people want to go out in order to enjoy and celebrate the creation of dance and club music and shows people want to enjoy themselves listening to the music, not just for getting drunk.