Audience Segmentation

Media produces segment the audience and label them into 3 groups. These 3 groups help them to determine the demographic-mesurable data such as age, income and gender. Geodemographic- information about who you are based on where you live and psycographic- information about your attitudes and beliefs.. They are catorgarised using the following: The ACORN system, The NRS systtem and Social Value groups. These allow the media producers to create products best suited for each different type of social group and class. I am going to use the three systems to help figure out the target audience for my music magazine.