Evaluation

I attracted and addressed my audience by  using conventions and features of a magazine that my particular target audience would like. For example, I did some research into the colour scheme, masthead font and features of a magazine that they would like to see included as part of my market research, this gave me a deeper insight and more information on what to include in my magazine in order to appeal to my target audience. As part of my research I found that the majority of people wanted the mood of the magazine to be 'fun' therefore I kept this consistent throughout my magazine for example the images of the main artist used in the feature article shows a fun and bubbly side to her, as she is smiling and her body language is open.












 The masthead and fonts in my magazine follow the theme of dance/ club music as the masthead appears to look like blue neon LED lighting, the type of lighting that you would see outside of a night club. Behind the masthead I have used a gradient effect along with an image of a brick wall to create the wall of a nightclub, this would appeal to my target audience as the magazine is all about the latest dance music, clubs and dance festivals therefore  they would be familiar with the nightclub scene and therefore creates a form of personal identity as they can associate themselves with the magazine- clubbing is a good area of knowledge they have and directly addresses the audience by creating imagery they are familiar with.

Being a dance music fan, people who read the magazine would want to know about what's going on in the music industry right now,  my magazine has articles and features in which information from the dance industry and upcoming artists is disclosed in the magazine, for example the feature of my magazine is an interview with a popular DJ therefore seeing this on the front cover when browsing at magazines a  dance music fan would want to know more and pick the magazine up.