Fineshed versions of music magazine

 Above i have inserted screenshots of my final front cover, contents page and double page spread.

My questionnaire results tabulated

I have tabulated the results of my questionnaire in the form of a pie chart as it gives a clear insight of the prefered colour of my magazine. Doing a questionnaire allowed me to get more of an understanding of what people wanted from my magazine therefore allowing me to create a better magazine that suited the targets audience needs.

I have also created a bar graph(below) that shows the type of  mood people wanted from the dance magazine, this allowed me to consider the type of language, tone and relationship I would have with the reader therefore helping me even more as finding out about each aspect of the magazine helped me to think about the overall magazine and putting it together to form a double page spread.

Psychographics

Psychographics

According to the psychographics theory the entire population can be divided into seven groups:

- The reformer: Value their own independent judgement, core need in life is for enlightenment.
- The mainstream: live in the world of the domestic and everyday life, their core need is for security.
-The explorer: They are driven by a need for discovery and new challenges.
-The suceeder: Possess self confidence and have a strong goal, their core need is for control.
- The resigned: They have constant unchanging values and enjoy acting in traditional roles, their aim is to survive.
The struggler: They live for today and make few plans for tomorrow, they seek escape.

In terms of my target audience, the group that they fit into is 'The struggler'. The reason for them being catorgorised as the struggler is the fact that they enjoy partying/clubbing and going out therefore that infers they live for the moment rather then thinking about tommorow and the effects of tommorow. Many of the target audience may be students attending university which means they have responsibilities such as meeting work deadlines but instead of staying at home and doing their work they go out and drink alcohol and go to clubs. They also enjoy physical sensation and seeking escape. Although they prodominantly fit into 'The struggler' they have some aspects of 'the explorer' due to the fact they like new experiences and seeking different things- this could fit into the fact they enjoy going out and experiencing new things rather then fitting into the same mundane routine, they like change and excitement in their life.